From Online Influence to Council Chambers: Social Media Figures Enter Local Politics

With local government elections approaching, a growing number of social media influencers are transitioning from online platforms into formal political roles, with some standing as candidates for councillor positions. These individuals have built public profiles on platforms such as TikTok, Instagram, and X, often by engaging directly with communities, sharing opinions, and producing content linked to everyday social and local issues. Their move into politics raises questions about how digital […]